The Juventus forward removed two bottles of the fizzy drink from the desk in front of him during his pre-match press conference ahead of their opening game win.
Coca-Cola’s share price promptly dropped from $56.10 (£39.80) to $55.22 (£39.19).
At one point during the day 1.6 per cent of the company’s value had been wiped off – meaning the market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn (£2.84bn).
There was a late recovery, with the price back up to $55.44 (£39.38) at closing.
Uefa has since issued a statement in response to CR7’s actions, saying “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.
A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
Later on Tuesday, devout Muslim Paul Pogba removed a beer bottle during his press conference following France’s 1-0 win against Germany.
Ronaldo, 36, has a famously strict diet and avoids sugary foods, eating clean up to six times a day to maintain his incredible physique while he ages.
While still at Real Madrid, the club doctor said he had the body of a player ten years younger and could continue playing at the top level into his 40s.
While the drinks company were trying to save face on Tuesday, Ronaldo was his typical self on the pitch against Hungary.
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